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Yacht Competitor Differentiation | Vella Marine Malta

23 Jun 2014

How does Vella Marine differentiate itself from its competitors? 

 

Despite Vella Marine Malta making inroads into the local market due to its no-nonsense, service-oriented approach, there are numerous other ways in which the company differentiates itself from its competitors.

Primarily, the company was set up by a captain with genuine seafaring experience gained over a substantial period of seven years. Edwin Vella, the man in question, was inspired to get going with his very own yacht agency after a Sicilian agent he befriended through his work encouraged him to begin offering services in a similar vein to himself in Malta.

Edwin Vella Speaks

“I saw what was missing in the local industry and I just though I could do better than what others were offering due to my experience out at sea. I felt I could be more hands-on and understand client requirements on a deeper level than those who lack the experience I have gained. Resultantly I set up the company employing the motto of ‘your peace of mind is our ambition’ when it comes to marine-related requirements,” said Mr. Vella.

He added that his experience on the open water allows him and his staff to appreciate the urgency of a requirement of repair or service. Someone lacking similar experience is unable to appreciate the extent of what is required – they cannot fully appreciate what it is like to have a technical failure of some sort out at sea, coming into port and require a quick turnaround. In cetain instances, delays or extended stops are absolutely not an option.

Specialised Services  

For those who have not entered Malta’s harbours before, Vella Marine offers full navigation assistance to those who require it. The agency also offers guidance to captains with regard to the weather or whatever else they need to be made aware of.

Another game-changing element that the agency brings to the table is a fully-fledged service for those requiring crew also do not need to look no further, as Vella Marine is the first agency on the island to officially offer crew recruitment for superyachts. It offers comprehensive yacht management services, as well as partial services depending on the client’s requirement.

Unintrusive Service

The agency prides itself on offering unintrusive service – it is not the kind of agency continually going out there making a nuisance of itself attempting to drum up business. It is about provision of service as and when the needs of its clients arise. It also looks to ensure it undercuts price points set by its competitors while being as upfront and transparent as possible with its clientele. Vella Marine does not do hidden charges or fees.

Please contact us today should you require yachting assistance.

 

 

 

 

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